Today, we’ll be taking a look at Hokkaido’s city of Asahikawa. Located in the middle of this massive prefecture, Asahikawa is officially Hokkaido’s second-largest city. Though not as well known as Sapporo, the capital city of Hokkaido, Asahikawa still boasts a ton of things to see and do. Just recently, I had the chance to visit during winter to learn about some sake breweries in the region, as well as an epic museum that chronicles the heritage of Hokkaido’s indigenous Ainu people. During my three-day stint in the region, I was quite impressed by what I saw and felt that I just had to introduce Asahikawa to all of you.
Truth be told, I’ve been pretty close to Asahikawa City before when I visited Furano and Biei just to the south. These twin areas are some of the most iconic destinations in Hokkaido and are definitely worth visiting during summer if you’re a fan of flower fields. Of course, they are also equally enchanting during winter, but accommodations are pretty sparse in both Furano and Biei, and there is no urban atmosphere to speak of. Thus, using Asahikawa as a base to explore these spots during the day is a great way to experience this section of Hokkaido.
Of course, Asahikawa itself is also worth visiting as a standalone destination. From the amazing Asahiyama Zoo to the great skiing nearby, there is so much to do in Asahikawa City. What’s more, as nearly every description of Asahikawa somehow fails to note, there are also many cultural attractions in addition to the ski resorts. Thus, whether it’s for snowsports in winter, mountain hiking in summer, or just as an off-the-beaten-path option, Asahikawa has broad appeal with something for almost anyone.
How to Get There
Let’s take a quick break to cover some key logistics regarding how to get to Asahikawa City. To begin with, like almost everywhere else in Hokkaido, you’re going to want to fly from wherever you’re coming from. Assuming you’re coming from Tokyo, you can just catch a direct flight to Asahikawa Airport in just over an hour. From there, you’ll want to make use of the highway bus service, which will drop you off in the town center, just outside of Asahikawa Station. From what I can tell, the bus departs hourly, but don’t quote me on that.
Note that Asahikawa can also be easily accessed via train if you’re already in Hokkaido. For example, limited express trains run to and from Sapporo JR Station. All in all, the journey takes only around 90 minutes on the JR Hakodate Main Line, but you’re going to want to refer to a service like Jorudan to time your travels properly. It seems that the frequency of these trains is quite limited, so do your due diligence and research train schedules well in advance so you’re not stuck waiting around (or worse, having to take one of the very slow-speed local trains all the way back).
As for getting around once you’ve arrived at the main train station, be aware that travel within Asahikawa City itself can be a bit of a hassle, as many of the main attractions are located outside central Asahikawa. While the local bus service covers most of these spots, keep in mind that Asahikawa is the coldest city on record in all of Japan. If you’re making your way around as I did, you’ll want to be mindful of how you’re getting to and from places. If you plan to use the extensive bus network, you’d do well to enlist the help of the tourist information center in Asahikawa Station.
Kawamura Kaneto Ainu Memorial Museum
Almost every mention of Asahikawa will begin with the city’s famous zoo. Alas, this blog isn’t like others, and so instead, I’d like to direct your attention to the cultural side of Asahikawa. Nowhere is better for this than the Kawamura Kaneto Ainu Memorial Museum. Officially the oldest facility of its kind dedicated to the Ainu, this museum can be found on the outskirts of the city center. While it may not be as widely recognized as some of Hokkaido’s larger institutions, this humble yet historically significant museum offers an invaluable glimpse into the lives, traditions, and struggles of Japan’s indigenous Ainu people.
Founded in 1916, the museum houses a fascinating collection of artifacts, including traditional clothing, tools, and everyday household items. What makes this museum special is not just the objects on display but the deeply personal connection to Ainu heritage that permeates the exhibits. Unlike other institutions that merely present Ainu culture as a relic of the past, the Kawamura Kaneto Ainu Memorial Museum actively promotes the continuation of Ainu traditions. Visitors can learn about everything from intricate embroidery techniques to musical instruments like the mukkuri, a type of jaw harp central to Ainu music.
For those who like to get hands-on, the museum also offers opportunities to participate in Ainu cultural activities. Whether it’s trying your hand at traditional crafts, learning Ainu dances, or even playing instruments used in Ainu rituals, this is one of the best places to actively engage with Japan’s indigenous culture. Rather than simply observing, you can immerse yourself in traditions that have been passed down for generations, making for a memorable and enriching experience.
Additionally, the upper floor showcases a number of artworks by master Ainu craftsmen, displaying intricate wood carvings, textiles, and other forms of indigenous artistry. These pieces highlight the Ainu people’s deep connection to nature, as many of their designs are inspired by animals, plants, and spiritual motifs. The craftsmanship on display is truly remarkable, offering yet another layer of appreciation for the skill and artistry that have been central to Ainu life for centuries.
Perhaps the most striking aspect of the museum is its effort to highlight the challenges faced by the Ainu people. For centuries, they endured discrimination and forced assimilation, with their language and customs suppressed by the Japanese government. While recent decades have seen a growing recognition of Ainu culture, museums like this one remain essential in educating both locals and visitors about the resilience of the Ainu people. If you’re lucky, you may even get to hear from descendants of Kawamura Kaneto himself, who sometimes offer firsthand insights into Ainu traditions and the ongoing efforts to reclaim their cultural identity.
Though the Kawamura Kaneto Ainu Memorial Museum may be small compared to other cultural sites, its significance cannot be overstated. For those who truly want to understand Hokkaido beyond its winter sports and stunning landscapes, a visit here is a must. This museum serves as a reminder that Asahikawa is not just about the zoo or skiing but also about a rich cultural history that deserves just as much attention.
The Takasago Shuzo Sake Brewery
Though not the most famous sake brewery in Asahikawa, Takasago Shuzo is by far the most convenient. Located within walking distance of Asahikawa Station, this storied sake brewery is actually housed within one of the oldest still-in-use concrete buildings in Japan. Stepping inside feels like taking a journey back in time, with the historical architecture adding to the charm of the sake-making process. Despite its long history, Takasago Shuzo continues to innovate, producing high-quality sake that blends time-honored techniques with modern craftsmanship.
With a reservation, visitors to Takasago Shuzo can join a guided tour where they will learn all about the unique process by which Japan’s most iconic beverage is brewed. Unlike any other alcohol, sake requires a double fermentation process, which begins with the addition of koji mold to rice — a crucial step that breaks down stable starches into fermentable sugars. As you tour the facilities of Takasago Shuzo, the staff will expertly explain this process while showing you where all the action happens within this historic brewery.
More than just a sake brewing museum, Takasago Shuzo also offers visitors the chance to partake in a tasting session after the tour. Here, you can sample a variety of their finest brews, from crisp and dry to rich and aromatic. Whether you’re a seasoned sake connoisseur or a complete novice, this experience is a great way to deepen your appreciation for Japan’s national drink. The knowledgeable staff is also on hand to explain the subtle differences between each type of sake and to help you find one that suits your palate.
Afterward, you can peruse Takasago Shuzo’s on-site shop, which sells their signature sake. One of the best parts of visiting a brewery like Takasago Shuzo is the opportunity to purchase items that can only be sold on-site, such as nama-zake — an unpasteurized and extremely perishable sake that must be kept refrigerated. While browsing the store, be sure not to miss their special collaboration sake with the Kawamura Kaneto Ainu Memorial Museum — a meaningful partnership that honors Hokkaido’s indigenous heritage.
Asahikawa’s Asahiyama Zoo
No mention of Asahikawa City would be complete without mentioning the Asahiyama Zoo. Though decidedly not my shtick, this place is basically a must-visit should zoos be your cup of tea. Located just outside of central Asahikawa, Asahiyama Zoo is one of Japan’s most innovative and unique zoological parks. What sets it apart from other zoos is its creative approach to enclosure design, allowing visitors to observe animals from various angles that mimic their natural habitats. Unlike traditional zoos, where animals are often viewed from a distance, Asahiyama Zoo brings visitors up close through interactive viewing experiences.
One of the zoo’s most famous attractions is the glass tunnel running through the penguin pool. Here, visitors can watch the birds “fly” underwater, getting a rare glimpse of their graceful swimming abilities. Another crowd favorite is the “Marine Way” tunnel in the seal enclosure, where guests can see seals gliding effortlessly through a vertical glass pipe. These immersive designs make Asahiyama Zoo feel more like a nature documentary than a typical zoo visit. Additionally, in the winter months, the zoo hosts its famous “penguin walk,” where the birds waddle through the snow in an adorable procession, mimicking their natural treks in the wild.
For those who want to get even closer to the animals, Asahiyama Zoo features glass domes built into some enclosures. These allow visitors to literally come face-to-face with wolves and polar bears — one dome, known as “Seals Eye,” places guests in the position of the bears’ favorite prey, offering an exhilarating perspective. The zoo also showcases Hokkaido’s native wildlife, including deer, eagles, and cranes, alongside exotic creatures such as leopards, giraffes, and great apes. The design philosophy behind Asahiyama Zoo is not just to display animals but to create an environment where their behaviors can be observed naturally, making for a more engaging and educational experience.
Given its popularity, Asahiyama Zoo can get quite crowded, especially on weekends and holidays. If possible, plan your visit on a weekday to fully appreciate the exhibits without the rush of peak crowds. Regardless of when you go, it’s clear that Asahiyama Zoo has earned its reputation as one of Japan’s most interesting wildlife attractions. Even if, like me, zoos aren’t your thing, it’s hard not to appreciate the thought and effort that has gone into making this one truly special.
Back By the JR Asahikawa Station
The area around Asahikawa Station serves as a lively hub for both locals and visitors, with plenty of shopping, dining, and entertainment options. One of its standout attractions is Asahikawa’s Heiwa-dori, a historic shopping street that has been a key part of the cityscape since 1972. Known officially as “Heiwa Street Shopping Park,” this bustling pedestrian-only avenue holds the distinction of being Japan’s first permanent car-free shopping street. Stretching approximately one kilometer north of Asahikawa Station, it is lined with a diverse array of shops, restaurants, and cafés, making it the perfect place for a leisurely stroll. Whether you’re looking for unique souvenirs, local Hokkaido specialties, or just a cozy spot to enjoy a warm drink in winter, Heiwa-dori offers something for everyone.
Beyond shopping, Heiwa-dori is also known for its aesthetic appeal. The street is adorned with sculptures and tree-lined walkways, creating a charming atmosphere that changes with the seasons. In winter, the street transforms into a picturesque snow-covered path, while in summer, the lush greenery provides a refreshing escape from the urban surroundings. The sculptures scattered along the route add a touch of culture, making a simple walk feel like an open-air gallery experience. Given its convenient location right near Asahikawa Station, Heiwa-dori is an easy and enjoyable stop for anyone exploring the city, whether you’re just passing through or planning a longer stay.
On the other hand, for those more interested in the history of Asahikawa and the surrounding region, the Asahikawa City Museum offers a comprehensive look into the area’s past. The museum covers everything from the natural history and geography of northern Hokkaido to the development of Asahikawa as a city. One of its most notable sections focuses on the Ainu people, featuring an extensive collection of artifacts, traditional clothing, and historical records. However, unlike the Kawamura Kaneto Ainu Memorial Museum, the lack of English explanations makes it difficult for those who don’t read Japanese to fully appreciate the wealth of knowledge on display.
Finally, I’d like to personally note Minapirika-no-Yu. This hot spring facility is located but a mere stone’s throw from Asahikawa Station and is a great way to warm up in winter. Unlike many traditional onsen, Minapirika-no-Yu offers a more modern and accessible bathing experience, making it an easy stop even for those unfamiliar with Japanese hot spring culture. The baths here are rich in mineral content, providing relaxation and potential health benefits, especially after a long day of exploring the city or braving Asahikawa’s famously frigid temperatures. With both indoor and outdoor baths available, visitors can soak in steaming hot water while enjoying the crisp Hokkaido air.
Other Nearby Attractions
Oddly enough, Asahikawa is actually quite well noted for its ramen. All throughout the city, you’ll find an assortment of shops to try. I guess given how cold Asahikawa can get during winter, it should stand to reason that a hearty bowl of ramen is the city’s meibutsu. What sets Asahikawa ramen apart is its distinctive soy sauce-based broth, which is typically made using a blend of pork, chicken, and fish stock, giving it a deep, complex flavor. The soup is also characterized by a layer of oil that helps retain heat — perfect for keeping warm in the freezing winter months.
In addition to eating some of Asahikawa’s ramen noodles though, there are a lot of other spots in the city that are worth checking out…
- Mt. Asahi
The highest peak in Hokkaido, Mt. Asahi is a must-visit for outdoor enthusiasts. Located within Daisetsuzan National Park, this active volcano is stunning in all seasons — whether you’re hiking through alpine meadows in summer or skiing and snowshoeing in winter. A ropeway takes visitors partway up the mountain, offering breathtaking panoramic views and access to hiking trails that lead to the summit. If you’re visiting Asahikawa and looking for an escape into nature, Asahi-dake is one of the best spots for experiencing Hokkaido’s rugged beauty. - Asahikawa Shrine
Tucked away in a tranquil forested area near the Asahiyama Zoo, Asahikawa Shrine is a peaceful spot to experience traditional Shinto culture. The shrine is particularly popular during New Year’s celebrations and Shichi-Go-San, a festival for children. Visitors can admire its beautiful wooden architecture, cleanse their hands at the purification fountain, and even draw an omikuji fortune slip for a bit of fun. If you’re already planning to visit the zoo, it’s worth making a quick detour to see this historic shrine. - Kamuy Kotan
Just outside Asahikawa, Kamuy Kotan is a mystical gorge along the Ishikari River that holds deep significance in Ainu culture. The name translates to “Village of the Gods” in the Ainu language, and the area is said to be a sacred place where spirits dwell. Visitors can explore rugged rock formations, ancient stone pillars, and remnants of a failed railway project, all while soaking in the serene natural scenery. In autumn, the foliage here is particularly stunning, making Kamuy Kotan a hidden gem for nature lovers and those interested in Ainu heritage. - Furarito
If you’re looking for a taste of Asahikawa’s local izakaya scene, Furarito is the place to go. This narrow street, reminiscent of Shinjuku’s Golden Gai, is lined with cozy, small-scale eateries and pubs, each with its own unique atmosphere. Whether you’re in the mood for yakitori, fresh seafood, or a warm bowl of Asahikawa ramen, you’ll find plenty of options here. Many of the establishments have just a handful of seats, making for an intimate and authentic dining experience. Furarito is a great place to mingle with locals over a drink and sample some of Asahikawa’s best hidden culinary gems. - Kita-no-Arashiyama
Perched on a hill overlooking Asahikawa, Kita-no-Arashiyama is a charming artisan village known for its traditional craft workshops. Here, visitors can explore studios dedicated to pottery, glasswork, woodcraft, and textiles, many of which are run by skilled local artisans. Some workshops even offer hands-on experiences where you can try your hand at pottery-making or other crafts, making for a great souvenir opportunity and a chance to engage with Hokkaido’s artistic traditions.
Asahikawa is not only a standalone destination packed with cultural sites, unique experiences, and local flavors, but it also serves as an ideal gateway to other parts of Hokkaido. As mentioned in the introduction, the city offers excellent access to Furano and Biei, two of Hokkaido’s most scenic regions, known for their stunning flower fields in summer and picturesque snowscapes in winter. With Asahikawa as a convenient base, visitors can explore these famous spots during the day while returning to the city for more dining and entertainment options in the evening.
Beyond central Hokkaido, Asahikawa also connects travelers to Hokkaido’s northernmost extremes, including the remote town of Wakkanai. As the northernmost city in Japan, Wakkanai offers breathtaking coastal landscapes and ferry access to Rishiri and Rebun Islands, two of the most stunning yet under-appreciated destinations in Japan. Whether you’re heading to Furano for lavender season, chasing the Northern Lights in Wakkanai, or simply looking to explore a less-traveled part of Japan, Asahikawa’s central location makes it a perfect stopover on a broader Hokkaido adventure.
Until next time travelers…
