You know, somehow, I completely neglected to do an Aomori area guide thus far. Though I did indeed cover a lot of what the city has to offer in my article about autumn in the prefecture, I guess I just had it in my mind that I had already said all there is to say about Aomori City. Please, dear reader, allow me to now repent for my sins with the following feature. As one of my favorite cities in all of Japan, I cannot more highly recommend that you consider adding this amazing part of Japan’s Tohoku region to your next itinerary. Hopefully, by the end of this article, you can see why I am so ashamed that it took me this long to get my proverbial poop together in regards to Aomori City.
So, why would someone want to visit Aomori? Well, the city offers a unique blend of history, culture, and stunning natural scenery that makes it one of the Tohoku region’s standout destinations. Known for its famous Nebuta Festival, this vibrant city also boasts some of Japan’s richest archaeological sites and fascinating exhibits at places like the ancient artifacts at the Sannai-Maruyama Site and the contemporary exhibits at the Aomori Museum of Art. A coastal city nestled between mountains and sea, Aomori offers visitors a chance to explore lush landscapes, renowned hot springs, and distinct local flavors like its prized apples and fresh seafood.
Beyond the festivals and museums, Aomori City serves as a gateway to nearby natural wonders, such as the scenic Hakkoda Mountains, which are beautiful in any season — from vibrant fall foliage to the surreal Juhyo “snow monsters” in winter. With a deep-rooted connection to its Jomon period (14,000 BC — 300 BC) history and a strong sense of regional pride, Aomori is a place where Japan’s past and present harmoniously coexist. Whether you’re visiting Aomori City as a standalone outing or as part of a multi-day Tohoku adventure, this city has attractions that will delight history buffs, foodies, nature lovers, and everyone in between.
How to Get There
Before I list out all of the must-visit spots within Aomori City, allow me to first talk about how to get to the prefecture’s capital. Situated along the coast of Aomori Bay and the Tsugaru Strait, Aomori’s city center is actually located quite a ways from the nearest bullet train stop (as is often the case in the northern parts of Tohoku past Morioka). Thus, anyone looking to go to Aomori will need to first make their way to Shin-Aomori Station via the Tohoku Shinkansen. If you’re coming directly from Tokyo, this leg of the trip will take a little over three hours.
Once you are finally at Shin-Aomori Station, you’ll need to connect to the local Ou Line, which will take you downtown to Aomori Station in the heart of the city. Though these trains usually have their departure times well synced with the Shinkansen’s arrival, you’ll want to use a service like Jorudan in advance to plan your connections just in case. For what it’s worth, if you want to first do some shopping at Shin-Aomori Station, know that you can also complete this last leg of the journey via bus.
While I know that navigating Japan’s bus network can often be challenging for readers who don’t speak Japanese, it is, unfortunately, unavoidable once you reach Aomori Station. While some attractions, like Nebuta Museum Wa Rasse and the Aomori Sightseeing Products and Mansion (ASPAM), are within walking distance of Aomori Station, other top attractions are found further away. Thus, you’re going to need to Google which bus to take if you want to get around Aomori City more effectively.
Aomori Airport Vs. Shin-Aomori Station
While I am on the topic of transportation, I just wanted to take a quick moment to discuss traveling to Aomori by plane and when this might make sense. Personally, I think Aomori Prefecture and the broader Tohoku region shouldn’t be explored as a one-off adventure. Instead, it should be a place you commit to spending some serious time in, and for that, I suggest using the JR Rail Pass (Tohoku Area) to explore more of northern Japan. With the ability to get around quickly by Shinkansen at no additional cost, Tohoku becomes quite convenient.
That said, if you’re looking for a faster travel option, you could also fly into Aomori Airport and then work your way down to Tokyo (or head up and fly back). Though this method requires paying for a one-way flight, it does cut down on travel time. Personally, I’m quite partial to very long train rides, so this isn’t a big issue for me (or for others who like to get work done while traveling), but those of you looking for something more expedient should consider this option.
For what it’s worth, there are also a few international flights to Aomori Airport. Direct daily flights are available from Seoul, South Korea, on Korean Air and from Taipei, Taiwan, on EVA Air (seasonal from October to March). Although I haven’t used these flights myself, they offer a good option for travelers coming from East Asia. Alternatively, you could fly into Hokkaido and then travel down to Shin-Aomori Station via the Tohoku Shinkansen if that works for you.
The Sannai-Maruyama Site
There are a number of locations in Japan related to the Jomon period (14,000 BC — 300 BC), but none can compare to the Sannai-Maruyama Site. More of an ongoing archaeological excavation than a traditional museum, the facility does an outstanding job of transporting visitors back to prehistoric times, offering an in-depth look at what life was like for Japan’s earliest inhabitants. One of the he Sannai-Maruyama Site’s highlights is its life-size reconstructions of Jomon dwellings and other structures. These reconstructions offer a vivid sense of how the Jomon people organized their village and conducted day-to-day activities.
In the Sannai-Maruyama Site’s accompanying museum, visitors can learn more about what archaeologists have pieced together from their discoveries at the dig site. Here, you can get a sense of what the Jomon people ate, how they lived, and much more. Additionally, a number of workshops allow guests to try their hand at Jomon crafts, such as pottery making and stone tool crafting, letting them experience the techniques used by the Jomon people thousands of years ago. The museum provides English explanations for international visitors, ensuring that everyone can fully appreciate the ingenuity and artistry of Japan’s early inhabitants.
To reach the Sannai-Maruyama Site from Aomori Station, take the bus bound for Sannai-Maruyama Iseki. The ride takes about 20 minutes and provides convenient access directly to the entrance of this historic location. From what I can tell, buses leave regularly from Aomori Station, but it’s a good idea to check the schedules in advance, as timing may vary by season. Alternatively, taxis are available from the station and can get you to the site in around 10 minutes, making it a quick and easy option if you’re short on time and have some cash to spare.
The Aomori Museum of Art
Located nearby the Sannai-Maruyama Site, the Aomori Museum of Art is a stunning destination for both art lovers and travelers alike, combining contemporary design with a focus on regional culture and heritage. Designed by architect Aoki Jun, the museum’s unique white, minimalist architecture reflects the natural landscape of Aomori, creating a striking contrast against the surrounding countryside. Inside, the museum features a collection of local and international artworks, with a particular emphasis on artists connected to Aomori and northern Japan.
Among the museum’s highlights is the renowned “Aomori Inu” by Aomori-born artist Nara Yoshitomo, a massive white dog sculpture that has become a symbol of the museum as seen above. The museum also includes works by Munakata Shiko, a famous printmaker from the region, and features rotating exhibitions that showcase both modern and traditional Japanese art. The gallery spaces are designed to allow for immersive viewing, with each room inviting visitors to engage closely with the artworks.
Beyond its exhibitions, the Aomori Museum of Art offers workshops, guided tours, and interactive displays, making it an accessible and enriching experience for visitors of all backgrounds. The museum provides English explanations throughout most of its exhibits, ensuring international visitors can fully appreciate the depth and creativity of the displayed works. This unique blend of regional pride and contemporary vision makes the Aomori Museum of Art a must-see cultural stop in Aomori Prefecture.
Oh, and by the way, if you’re a fan of James Bond, you might recognize the museum’s distinctive architecture — it made an appearance in No Time to Die, adding a cinematic touch to its already iconic reputation. This small cameo has only added to the museum’s appeal, drawing film enthusiasts from around the world…
The Nebuta Festivals
No mention of Aomori City would be complete without highlighting the legendary Nebuta Festival…s? Wait a second! Though often viewed as a single collective event, this annual celebration actually encompasses three distinct festivals in the Tsugaru region—the Aomori Nebuta Festival, the Hirosaki Neputa Festival, and the Goshogawara Tachineputa Festival. While each is rooted in similar summer traditions, each of the three festivals has its own unique characteristics and should ideally be appreciated individually if and when possible.
Since we are talking about Aomori City, know that the Aomori Nebuta Festival is the most famous and largest of the three. Held annually from August 2 to August 7, it is renowned for its massive illuminated floats featuring intricate depictions of historical and mythical figures. These behemoths are paraded through the streets each night, accompanied by energetic musicians, dancers, and taiko drummers. The atmosphere is vibrant and electrifying, with festival-goers often joining the haneto dancers, who wear unique, colorful costumes and chant “Rassera!” as they move along with the procession.
Meanwhile, the Hirosaki Neputa Festival in Hirosaki, held from August 1 to August 7, offers a quieter, more somber twist. The Hirosaki take on the event features fan-shaped Neputa floats rather than the towering three-dimensional structures seen in Aomori. These fan-shaped floats display bold warrior images on the front and softer, scenic or feminine images on the back, symbolizing the duality of strength and beauty. The Hirosaki Neputa Festival has a more reflective atmosphere, commemorating battles and warriors rather than focusing on the jubilant celebration of the Aomori Nebuta Festival
Lastly, the Goshogawara Tachineputa Festival, which takes place in Goshogawara from August 4 to August 8, is famous for its tachi-neputa, or “standing floats.” These towering structures can reach up to 23 meters in height and are taller and narrower than those in the other festivals. Due to their need for balance, they require significantly more skill to maneuver through the streets. The Goshogawara Tachineputa Festival’s floats have a grand and imposing presence, making this festival a truly unique experience even for those who may have seen the other Nebuta festivals.
Back Near Aomori Station
While I’d argue that the Sannai-Maruyama Site and the Aomori Museum of Art (as well as the festival if the timing works for you) are the standouts in Aomori City, there are also several great additions back near Aomori Station. Though the Munakata Shiko Memorial Museum has sadly closed recently, you’ll still be able to find all of the following recommended spots within easy walking distance.
- Nebuta Museum Wa Rasse
Located just outside the station, this vibrant cultural space showcases the artistry of the Aomori Nebuta Festival year-round. Inside, you’ll find several of the festival’s illuminated, larger-than-life floats on display, each with intricate designs depicting legendary warriors, mythological creatures, and historical figures. Visitors can learn about the construction process of these floats, meet local artisans, and even try on Haneto dancer costumes. The museum captures the energy and artistry of the festival, making it a must-visit, especially if you’re not in town during the event itself. - The Aomori Gyosai Center
For seafood lovers, the Aomori Gyosai Center offers a unique market experience where visitors can create their own Nokke-don, a custom seafood rice bowl. After purchasing a bowl of rice, you can choose fresh toppings from a range of seafood stalls, including scallops, tuna, salmon roe, and more. It’s an interactive way to experience Aomori’s rich fishing culture and sample some of the freshest seafood in Aomori Prefecture. - The Seikan Train Ferry Memorial Ship Hakkoda-maru
The Hakkoda-maru is a preserved ferry that once served as a vital link between Aomori and Hakodate before the Seikan Tunnel was completed. Now a museum, this historical ship offers an intriguing look into mid-20th-century ferry travel in Japan, complete with original interiors, machinery, and even old train cars that were transported on the ferry. Visitors can explore the engine room, crew quarters, and exhibits that provide insight into the ship’s role in connecting Honshu and Hokkaido. - The Aomori Sightseeing Products & Mansion
The Aomori Prefecture Tourist Center, known locally as ASPAM, is a pyramid-shaped building that houses shops, restaurants, and observation areas showcasing Aomori’s best products and views. Visitors can sample Aomori Prefecture’s famed apple-based products, from cider to jams, and find unique souvenirs. The observation deck offers panoramic views of Aomori Bay and the nearby mountains, making it a great spot for photos and a break from sightseeing. - The Aomori Museum of History
For those who love to learn, the Aomori Museum of History offers a comprehensive look into the region’s past, from its Jomon roots to its development through the Edo period (1603–1868) and beyond. Exhibits include ancient artifacts, traditional clothing, and interactive displays that bring Aomori’s history to life. It’s an excellent choice for history enthusiasts and those looking to understand the evolution of this northern region of Japan.
At the very least, I suggest you stop by Nebuta Museum Wa Rasse. It’s right outside of Aomori Station and is, quite honestly, a must-see if you aren’t going to be in town for the Amori Nebuta Festival (one of Japan’s best). Especially in winter, it’s a great way to kill some time and warm up while waiting for the next bus to arrive just outside.
Additionally, there’s also the newly opened Aomori Jomon Information Center JOMO JOMO on the top floor of the department store right outside the station. Though it can’t hold a candle to the Sannai-Maruyama Site, it features a jaw-dropping timeline that shows just how amazingly long ago the Jomon period (14,000 BC — 300 BC) was.
The Hakkoda Mountains
While not obvious to those who don’t look up the city limits on Google Maps, the Hakkoda Mountains are actually considered to be part of Aomori. Thus, while they are remote enough to feel separate from Aomori, they remain one of the city’s top attractions. Known for their untouched natural beauty, the Hakkoda Mountains offer a refreshing escape from the city center’s urban vibes and are particularly breathtaking in autumn, when the landscape transforms with a rich tapestry of reds, oranges, and yellows.
One of the highlights of the Hakkoda area is Sukayu Onsen, a historic hot spring renowned for its Sennin-buro, or “1,000-person bath.” This large, communal bath is filled with mineral-rich, sulfurous waters believed to have healing properties. Theustic charm and unique of the communal bath at Sukayu Onsen make it a must-visit spot, especially in fall when you can soak in the warm waters while surrounded by the stunning autumn colors of the mountains. Just be aware that the Sennin-buro is a mixed bath, and while the milky, opaque water provides some privacy, you’ll be sharing the soak with members of the opposite gender.
In addition to the hot springs at Sukayu Onsen, the panoramic views from the Hakkoda Ropeway make for an unforgettable experience. This scenic cable car transports visitors up Mt. Tamoyachi, providing a bird’s-eye view of the Hakkoda Mountains. In autumn, the ropeway offers a front-row seat to the incredible fall foliage, with the mountains appearing as though draped in a colorful quilt. Winter visitors are treated to a snowy wonderland where frost-covered trees, known as juhyo or “snow monsters,” create a surreal and magical landscape unique to the region.
Lastly, another must-see landmark in this section of Aomori City is the Jogakura Bridge, one of the longest arch bridges in Japan, stretching across a deep valley with spectacular views of the surrounding mountains and forests. In autumn, the bridge becomes a prime spot for photographers, as the vibrant foliage forms a breathtaking backdrop. The bridge’s unique vantage point offers a sweeping panorama of the Hakkoda Mountains, especially stunning in the peak of the fall season.
Other Nearby Attractions
Within the borders of Aomori Prefecture, there is a mind-boggling array of things to see and do. From the delicious tuna pulled from the Pacific Ocean by the fishermen of Oma at the northernmost point of Aomori to the surreal and hellish landscape of Osorezan, you’re truly spoiled for choice in this part of northern Tohoku. When I had family visiting this summer, I managed to eke out three full days of adventures, and, other than a quick trip to Hirosaki to go apple picking, we largely stayed within the confines of Aomori City itself.
To the east of Aomori City lies Hachinohe, a lively port town known for its seafood, markets, and traditional culture. Hachinohe’s Miroku Yokocho alleyway is a popular spot for experiencing local nightlife, where visitors can enjoy small, cozy bars and izakayas serving up fresh catches and local specialties. Another must-see in Hachinohe is the bustling Tatehana Wharf Morning Market, one of Japan’s largest morning markets, featuring vendors selling fresh seafood, produce, and handmade crafts every Sunday from dawn. Hachinohe also has beautiful coastal scenery, with spots like Tanesashi Coast offering scenic ocean views, sandy beaches, and coastal trekking paths.
Not far from Hachinohe is Hoshino Resort Aomoriya in Misawa, a resort that offers guests an immersive experience in Aomori’s traditional culture and natural beauty. The resort features traditional-style accommodations, seasonal local dishes, and nightly performances showcasing Aomori’s famous Nebuta Festival floats and traditional folk music. Guests can relax in outdoor hot springs surrounded by beautiful gardens, making Aomoriya a perfect stop for those looking to unwind while experiencing the cultural richness of Aomori Prefecture.
Back to Aomori’s west, you’ll find the city of Hirosaki. Known for its apples and for being home to Hirosaki Castle, one of Japan’s few remaining original fortresses, Hirosaki makes an easy addition to any Aomori City itinerary. Just take the Ou Line over, and you’ll be there in about an hour. Alternatively, there are also limited express trains, though be cautious if traveling in springtime. The countless cherry blossom trees that bloom simultaneously at Hirosaki Castle Park make it one of the most breathtaking sights in mid-April.
Next, there’s Shirakami Sanchi. Located on the border of Aomori and Akita prefectures, this vast, protected area of ancient beech forest has been designated a UNESCO World Heritage Site. Known for its pristine, untouched landscapes, Shirakami Sanchi is one of the last remaining virgin beech forests in Asia and offers a glimpse into the region’s natural beauty and biodiversity. This rugged, mountainous terrain is home to diverse wildlife, including the Japanese black bear, golden eagle, and a variety of rare plant species.
Finally, if you’ve already explored much of Aomori Prefecture, you can consider continuing north, courtesy of the JR Hokkaido Shinkansen. From Shin-Aomori Station, you can catch a bullet train up to Shin-Hakodate-Hokuto Station. From there, you can explore the heavily Western-influenced city of Hakodate or venture further into northern Japan by taking the Super Hokuto Limited Express all the way up to Sapporo.
Until next time travelers…
